I JUST started reading 'The Reputation Society - How Online Opinions Are Shaping The Offline World' published by MIT press, edited by Hassan Masum and Mark Tovey with a foreword by Craig Newmark.
We live in an age, thanks to ever accelerating digital communication, where word and image travel globally within seconds of an event.
The recent "I just escaped with my life" Tweet just minutes after the Asiana airliner crashed at SFO by the fleeing Samsung executive David Eun, is a timely example of such. It's also a recent example of a reputation creating moment as he then shortly thereafter came under criticism for Tweeting rather than helping the passengers off the plane...(Question: Do you see this as any reflection on his company, which was mentioned along side these criticisms?)
Clearly, Positive and Negative reputation can explode and populate the Internet in nano-seconds thanks to social and does daily now should the catalyst behind such be newsworthy.
Systems, networks, platforms, devices and human digital consumption habits change every day in this age...one might even say every hour and therefore, I must change with them if I am to understand the speed of digital reputation change, hence my study of this book which I came across while performing related research...
I'll be sharing my opinion on the book once completed, along with any real-world reputation application examples that should congeal along the way...TBC...
"Regard your good name as the richest jewel you can possibly be possessed of---for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to gain a good reputation is to endeavor to be what you desire to appear." ---Socrates
